License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Elmer Patches Up Baby Apparel

Elmer Patches Up Baby Apparel

Andersen Press and Elmer Licensing have teamed up with specialty maternity and baby retailer Jojo Maman Bébé once again to create a new line of apparel inspired by the picture book brand Elmer.

Metrostar brokered the deal of behalf of Andersen Press.

The new apparel line features JoJo Maman Bébé’s signature Breton stripe as well as Elmer’s unique patchwork and includes a reversible hoodie, pajama set, dress, knitted leggings, t-shirt and romper.

The line will be displayed at retail alongside Elmer books, plush, homewares, toys and greetings cards.

The new Elmer collection is now available at JoJo Maman Bébé stores and online at

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.