Elmer Patches Up Baby Apparel
Andersen Press and Elmer Licensing have teamed up with specialty maternity and baby retailer Jojo Maman Bébé once again to create a new line of apparel inspired by the picture book brand Elmer.
Metrostar brokered the deal of behalf of Andersen Press.
The new apparel line features JoJo Maman Bébé’s signature Breton stripe as well as Elmer’s unique patchwork and includes a reversible hoodie, pajama set, dress, knitted leggings, t-shirt and romper.
The line will be displayed at retail alongside Elmer books, plush, homewares, toys and greetings cards.
The new Elmer collection is now available at JoJo Maman Bébé stores and online at JojoMamanBebe.com.