Elle Soaks Up Bath Licensees
The home decor magazine has inspired a line of bathroom fixtures.
EUROPE—Lagardère Active has partnered with U.K. bathroom retailer Bathstore to develop a co-branded bathroom and tiles collection inspired by the home interiors and magazine brand Elle Decorations.
The partnership was facilitated by Three60brands.
The new curated range, called the Transition collection, was inspired by the transitional styling trend and includes stand-alone and complementary pieces such as tiles, fixtures and more aimed at Elle Decoration's style-conscious readers.
Under the terms of the agreement, Bathstore will become Elle Decoration's exclusive bathroom and tiles partner.
"The team at Elle Decoration are really excited to be working with Bathstore as our exclusive bathroom and tiles partner,” says Ben Spriggs, executive editor, Elle Decoration. “Both Elle Decoration and Bathstore share a passion for innovation and are constantly looking for new ways to not only shape new trends but also define them.
The Transition collection will launch in summer.