Elle Soaks Up Bath Licensees

NORTH AMERICA—Lagardère Active has partnered with U.K. bathroom retailer Bathstore to develop a co-branded bathroom and tiles collection inspired by the home interiors and magazine brand Elle Decorations.

April 6, 2018

Elle Soaks Up Bath Licensees

The home decor magazine has inspired a line of bathroom fixtures. 

EUROPE

Lagardère Active has partnered with U.K. bathroom retailer Bathstore to develop a co-branded bathroom and tiles collection inspired by the home interiors and magazine brand 

Elle Decorations

.

The partnership was facilitated by Three60brands.

The new curated range, called the Transition collection, was inspired by the transitional styling trend and includes stand-alone and complementary pieces such as tiles, fixtures and more aimed at

Elle Decoration's

style-conscious readers.

Under the terms of the agreement, Bathstore will become

Elle Decoration's

exclusive bathroom and tiles partner.

"The team at

Elle Decoration

are really excited to be working with Bathstore as our exclusive bathroom and tiles partner,” says Ben Spriggs, executive editor,

Elle Decoration

. “Both

Elle Decoration

and Bathstore share a passion for innovation and are constantly looking for new ways to not only shape new trends but also define them.

The Transition collection will launch in summer.

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