Elle Brings Menswear in India
License Works tied up a deal to extend the Elle Homme brand to a range of socks and undergarments.
ASIA–Lagardère Active has partnered with hosiery company Renfro India, a joint venture of Renfro Corporation U.S., to develop a line of men’s underwear and socks based on the lifestyle and men’s magazine Elle Homme.
The deal was brokered by License Works, Elle’s brand licensing agent.
The agreement will see Renfro India design, manufacture and market a 19-piece collection and three product lines.