April 6, 2018
License Works tied up a deal to extend the
Elle Homme
brand to a range of socks and undergarments.
ASIA–Lagardère Active has partnered with hosiery company Renfro India, a joint venture of Renfro Corporation U.S., to develop a line of men’s underwear and socks based on the lifestyle and men’s magazine
Elle Homme
.
The deal was brokered by License Works,
Elle’s
brand licensing agent.
The agreement will see Renfro India design, manufacture and market a 19-piece collection and three product lines.
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