Elle Brings Menswear in India

ASIA–Lagardère Active has partnered with hosiery company Renfro India, a joint venture of Renfro Corporation U.S., to develop a line of men’s underwear and socks based on the lifestyle and men’s magazine Elle Homme.

April 6, 2018

Elle Brings Menswear in India

License Works tied up a deal to extend the

Elle Homme

brand to a range of socks and undergarments.

ASIA–Lagardère Active has partnered with hosiery company Renfro India, a joint venture of Renfro Corporation U.S., to develop a line of men’s underwear and socks based on the lifestyle and men’s magazine

Elle Homme

.

The deal was brokered by License Works,

Elle’s

brand licensing agent.

The agreement will see Renfro India design, manufacture and market a 19-piece collection and three product lines.

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