April 6, 2018
New platform, created in partnership with Signature Gifts, will allow fans to create customized books featuring some of today’s top brands.
, “Winnie-the-Pooh” and “Thomas the Tank Engine.”
Developed in partnership with Signature Gifts, the revamped service will offer consumers a more extensive range of brands and formats to choose from, including larger hardcover books and gift boxes aimed at the gift market.
“Egmont is very excited to be extending our book offer in personalized gifting this Christmas,” says John Packard, publishing director, brands and licensing, Egmont. “With a great range including books based on some of the top children’s properties in the market including ‘Minecraft,’
, “Winnie the Pooh” and ‘Thomas the Tank Engine,’ we will provide our readers with something really unique this season. Personalized gifting is a fast-growing market, and it is our plan to release even more titles over the course of 2018.”
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