Worldwide program will include TV tie-ins and magazines based on the series’ protagonist.
The exclusive program will include TV tie-ins for both print and eBooks as well as magazines with content focused on Little Roy and his cartoon persona Wonder Roy.
“We are delighted to team up with Jam Media and through great storytelling bring ‘Little Roy’ to life in our magazines and books,” says Silvia Figini, vice president, global licensing management, Egmont Publishing.
“Little Roy” follows the everyday adventures of 5-year-old Roy O’Brien. To solve his real-life quandary, Roy escapes into his imagination. In a full cartoon sequence, he takes on the persona of Wonder Roy, and with his sidekick, Finn, he plays out his predicament of the day, finds a solution and applies it to the real world, although it doesn’t always go as planned.
“Egmont Publishing is the perfect partner for ‘Little Roy’ with a fantastic reputation
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