Egmont to Launch Milkshake! Magazine

Over the next year, Milkshake! magazine will be promoted at the end of Milkshake! programs on air.
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February 10, 2020


Egmont Publishing has announced the launch of


magazine later this month.

“We’re thrilled to be launching our take on


magazine and to be offering a high-quality magazine to the segment’s 1.6 million monthly viewers,” says Kiran Vara, publisher,

Milkshake! magazine

. “We’re sure that the package of Egmont’s lively and engaging editorial, vibrant, contemporary design and quality covermounts will mean that this new look magazine is a big hit with Milkshakers!”

Egmont’s magazine will be aimed at childrenages 3 to 5. In the new


magazine, readers can learn and play with their favorite characters including those from “Peppa Pig,” “Paw Patrol” and “Thomas & Friends,” as well as their favorite Milkshake! presenters. The 44-page magazine will include an extra eight-page “Peppa Pig” mini mag and a “Peppa Pig” shopping set.


magazine’s content will be rooted in early years foundation stage learning, delivered through fun and play, with Egmont’s ages and stages

insight ensuring that every page caters to multiple skill levels and abilities. The magazine will also include ideas throughout the magazine to boost children’s learning as they chat, play and read with family.

Over the next year,


magazine will be promoted at the end of Milkshake! programs on air. Other advertisement efforts will include a competition to win subscriptions that will run on air and online, as well as social media advertising across Milkshake! and Egmont platforms. A website takeover for


magazine will run on popular parenting website,

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