Egmont to Launch Hello Kitty Publishing ProgramEgmont to Launch Hello Kitty Publishing Program

Sanrio has announced the launch of a new Hello Kitty publishing program in partnership with Egmont.

The program is set to include both books and magazines. The publications are scheduled to launch in the first quarter of 2021.

“Sanrio is really glad to expand our activities in the Nordics, Germany, Central & Eastern Europe and Turkey through Egmont’s new publishing plan,” says Silvia Figini, chief operating officer, Sanrio GmbH (EMEA, India, Oceania) and Mr Men (worldwide). “The strong expertise of Egmont in bringing content to life combines with Hello Kitty’s unique ability to engage and entertain children. It is a perfect combination for success.”

For Egmont, the deal adds to the company’s growing list of partners. In the past year, Egmont has announced partnerships with Milkshake! and Animaccord.

“We are extremely happy to partner with Sanrio again and to bring the stories of Hello Kitty to life in books and magazines,” says Bastian Mai, global brand management director, Egmont Publishing. “Egmont has got a strong foothold across EMEA and Hello Kitty is an evergreen brand that children and their parents love in all our markets.”

The publications are scheduled to launch in the first quarter of 2021.