Sanrio is working with Egmont on a Hello Kitty publishing program.

License Global

July 9, 2020

1 Min Read
hellokittypublishing.png

Sanrio has announced the launch of a new Hello Kitty publishing program in partnership with Egmont.

The program is set to include both books and magazines. The publications are scheduled to launch in the first quarter of 2021.

“Sanrio is really glad to expand our activities in the Nordics, Germany, Central & Eastern Europe and Turkey through Egmont’s new publishing plan,” says Silvia Figini, chief operating officer, Sanrio GmbH (EMEA, India, Oceania) and Mr Men (worldwide). “The strong expertise of Egmont in bringing content to life combines with Hello Kitty’s unique ability to engage and entertain children. It is a perfect combination for success.”

For Egmont, the deal adds to the company’s growing list of partners. In the past year, Egmont has announced partnerships with Milkshake! and Animaccord.

“We are extremely happy to partner with Sanrio again and to bring the stories of Hello Kitty to life in books and magazines,” says Bastian Mai, global brand management director, Egmont Publishing. “Egmont has got a strong foothold across EMEA and Hello Kitty is an evergreen brand that children and their parents love in all our markets.”

The publications are scheduled to launch in the first quarter of 2021.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like