Egmont to Extend Masha Range

Egmont is planning to expand its Masha and the Bear publishing program across Europe, following the success of the line in Russia.

The publishing range, which includes sticker books, coloring books, picture books, storybooks and a magazine, will now head to other major European territories such as the U.K., Germany, the Nordics, CEE, Turkey and CIS.

Ink represents the brand for licensing.