For Dummies Brand Expands B2B ServicesFor Dummies Brand Expands B2B Services

Publisher John Wiley & Sons is now offering custom digital products as part of its line of business services under the For Dummies brand.

Businesses can now create a range of customized content featuring the For Dummies brand including videos, e-books, infographics, newsletters, white papers, mobile apps, audio recordings and podcasts.

Dummies B2B services allows businesses to leverage the For Dummies brand for marketing and communications programs. Previous customers have included Coca-Cola, Deloitte, M&M Merchandiser and Google U.K.

“The content marketing space is crowded, so businesses are constantly challenged to make their products and services stand out among the noise,” says David Palmer, marketing director, Wiley. “Leveraging the familiar branding of For Dummies allows businesses to create content that speaks right to the audience that they’re targeting in a straightforward and approachable way.”