DRi Deals for Miffy Bedding

DRi Licensing, Miffy’s U.K. licensing agent, brokered the deal.

The bedding collections will feature single and double bedding sets, pillows and fleece throws in two Miffy-inspired prints. A monochrome and yellow design will debut in February at select Primark stores across the U.K., while a pastel floral bedding set is slated to launch in March.

“We’re so excited to be working with Character World and to see both these stunning collections hit stores this spring each showcasing a very different but equally stylish design direction for Miffy,” says Alicia Davenport, licensing director, DRi. “With such broad appeal through the age groups, and Miffy’s minimalist and colorful design, the home area is a natural next step for our ever-expanding licensing program.”