New publication will feature characters from Kung Fu Panda, Shrek and more.
Pon Pon Edizioni has partnered with Planeta Junior Italy to produce a magazine dedicated to DreamWorks Animation in Italy.
The magazine will be co-branded with Giunti–Pon Pon Edizioni and will unveil news and secrets about DreamWorks’ animated characters such as Po from Kung Fu Panda, Shrek, the Penguins from Madagascar, Puss in Boots, Toothless and more.
Each issue of the magazine will also include an exclusive, original toy, dedicated to DreamWorks characters.
The first issue includes movie previews, an editorial on Fabio Volo, the Italian voice of Po, clues, comics of Kung Fu Panda, a poster, quizzes, tests, pictures and more.
The magazine is the first in a series of DreamWorks-branded products that Giunti-Pon Pon Edizioni will release into the kiosk channel. A puffy sticker line, calendars and shopper bags will follow in the coming months.
The first issue of the monthly magazine debuted March 5 and is available now across Italy.