This year, Aurora World will make plush dolls featuring characters from Dr. Seuss books.

NORTH AMERICA–Aurora World has secured a new licensing partnership with Dr. Seuss Enterprises.

Under the terms of the agreement, Aurora World will develop a range of plush toys, as well as gift/stationery products, based on Dr. Seuss’ well-known characters.

The new products will be available toy stores and gift and stationary stores in the second half of 2018.