Dr. Seuss Sews Up Plush Deal

NORTH AMERICA–Aurora World has secured a new licensing partnership with Dr. Seuss Enterprises.

April 6, 2018

Dr. Seuss Sews Up Plush Deal

This year, Aurora World will make plush dolls featuring characters from Dr. Seuss books.

NORTH AMERICA–Aurora World has secured a new licensing partnership with Dr. Seuss Enterprises.

Under the terms of the agreement, Aurora World will develop a range of plush toys, as well as gift/stationery products, based on Dr. Seuss’ well-known characters.

The new products will be available toy stores and gift and stationary stores in the second half of 2018.

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