Dr. Seuss Enterprises Leaps into Back-to-School Deal

Leap Year Publishing partners with Dr. Seuss Enterprises for back-to-school season.
License Global Logo
License Global

July 17, 2019

Dr. Seuss Enterprises Leaps into Back-to-School Deal

Dr. Seuss Enterprises has partnered with Leap Year Publishing for new licensed products inspired by the work of children’s author Theodor Geisel.

The new collection follows the debut of products by the two companies late last year. The renewed partnership will see the creation of consumer products, including:

  • washable super jumbo crayons;

    • 25-piece artist brush set;

      • washable watercolor paints;

        • stickers;

          • doodle pads and

            • backpacks.

              The deal continues a string of licensing partnerships for the Dr. Seuss brand. Earlier this year, the property was leveraged by a variety of licensees as part of a

              grad season push

              .

              Read more about:

              Subscribe and receive the latest news from the industry.

              Join 62,000+ members. Yes, it’s completely free.

              You May Also Like

              Loading..

              Report

              Loading..

              This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.