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Dr. Seuss Enterprises Leaps into Back-to-School Deal

Dr. Seuss Enterprises has partnered with Leap Year Publishing for new licensed products inspired by the work of children’s author Theodor Geisel.

The new collection follows the debut of products by the two companies late last year. The renewed partnership will see the creation of consumer products, including:

  • washable super jumbo crayons;
  • 25-piece artist brush set;
  • washable watercolor paints;
  • stickers;
  • doodle pads and
  • backpacks.

The deal continues a string of licensing partnerships for the Dr. Seuss brand. Earlier this year, the property was leveraged by a variety of licensees as part of a grad season push.

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