The Grinch is actually helping boost holiday spirit this year.

License Global

December 9, 2020

2 Min Read
grinchmas.png

Dr. Seuss Enterprises has announced a Grinch-themed holiday celebration, Grinchmas 2020. 

This month on the Dr. Seuss Facebook page, fans will find activities such as a tutorial on how to create your very own Grinch-themed ugly sweater with Coco.Crochet.lee and tips for creating Grinch-y but tasty treats with BrookiesCookiesco.  A virtual reading of “How the Grinch Stole Christmas!” with Danica McKellar is also available on Barnes & Nobles’ social channels.  

Once fans have their sweaters and cookies ready, they will be able to enjoy NBC’s “Dr. Seuss’ The Grinch Musical” starring Matthew Morrison on Dec. 9, as well as a library of other animated specials and movies about “The Grinch” available across various networks and streaming platforms.  Prior to the musical’s airing, viewers will also be able to join Morrison and Director Juila Knowles for a Facebook Live event, where they’ll take viewers behind the curtain and answer questions about the production. 

Fans will be able to deck the halls this year Grinch-style with ornaments from Hallmark and Jim Shore Grinch figurines, and glam up with fashionable Grinch Union suits and Grinch-style sneakers from Skechers. A Kylie Jenner’s new Kylie x The Grinch Collection makeup line is also making its debut this holiday season.

“2020 has definitely been a mean one and the holidays will be much different this year, but we thought there was still a bit of fun to be had,” says Susan Brandt, president, Dr. Seuss Enterprises.  “What better way to celebrate the season than with an iconic character like the Grinch that fans appreciate for both his sarcastic wit as well as his big heart.  We’re hoping to bring a bit of levity to fans this season with some of the activations and product lines that we are rolling out as part of Grinchmas 2020.”

Dr. Seuss Enterprises and Kilburn Entertainment will be bringing “The Grinch’s Grotto” to cities across the country as well. “The Grinch’s Grotto” is an Dr. Seuss take on holiday photo shoots that will give fans the ability to show off a bit of their grumpiness during what is still the most wonderful time of the year.  Social distancing will be widely adhered to.

Read more about:

Dr. SeussGrinch

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like