Dr. Seuss Enterprises Boots Up Series of AR Apps

The children’s entertainment company commissioned Sugar Creative to produce the app series.
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License Global

December 3, 2019


Dr. Seuss Enterprises has announced its plans to develop a series of educational augmented reality apps with Sugar Creative.

The first app in the series will be based on the bestselling 

Dr. Seuss’s ABC: An Amazing Alphabet Book!

It will allow children to learn their ABCs in an unexpected way that leverages AR technology during the learning process. The app is set to launch in spring 2020 on both phones and tablets.

 “We’re thrilled to enter the AR space with such an interactive, enjoyable product that truly enhances how children learn,” says Susan Brandt, president, Dr. Seuss Enterprises. “This year, we’re embracing emerging technologies to shape how children, parents and educators explore the world of Dr. Seuss in never-before-seen ways, and we’re excited to continue this momentum in 2020 with Sugar Creative.”

With more titles being explored for AR capability, this immersive platform will bring Dr. Seuss’s books to a new stage, while also creating a method for teaching and storytelling for


“The potential for AR and [virtual reality] to support learning is enormous; we’re only just scratching the surface of how these meaningful applications are changing the game for how children learn,” says Jason Veal, managing director, Sugar Creative. “To help a child learn their ABCs from this classic Dr. Seuss book in such an interactive way will be an incredibly proud moment for us.”

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