Dr. Seuss Celebrates Birthday with New Partners

Dr. Seuss Enterprises has signed several new deals in honor of Dr. Seuss’ birthday on March 2.
License Global

March 1, 2019

Dr. Seuss Celebrates Birthday with New Partners

The Dr. Seuss birthday celebration includes:

  • Baby and toddler apparel including branded hoodies, onesies, t-shirts, and dresses for kids available at Target and Target.com;
    • In-store reading events in partnership with Random House held at Target stores on March 2;
      • Hanna Andersson toddler apparel including dresses, sweatshirts, leggings, and more made from high-quality organic clothing;
        • Party City décor, costumes and classroom supplies;
          • Funko Pop! signature character of Dr. Seuss himself available at major domestic retailers including Target, Barnes & Noble, Amazon, Walmart and GameStop;
            • Seuss at Sea, a fleetwide celebration held on March 2 on Carnival Cruise Line ships, during which guests can enjoy a special reading of Dr. Seuss’s "Happy Birthday to You!" and
              • Dr. Seuss’ first mobile game “B.B. Takes Flight,” which will be available next month for iOS and Android.

                Theodor Seuss Geisel, who penned a series of children’s books as Dr. Seuss, was born March 2, 1904 in Springfield, Mass.

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