The Dodo Takes Flight with Scholastic Publishing Deal
Media brand the Dodo has announced a new licensing deal with Scholastic to create three children’s books based on The Dodo properties.
The Dodo is a digital media entity popular for sharing animal-inspired videos online. Its deal with scholastic will see it develop books based on its shows “Comeback Kids,” “Odd Couples” and “Little But Fierce.”
“Our next expansion is into children's book publishing with Scholastic, where we're extending some of our most popular characters and IP from our mobile-first video series and reaching young, inquisitive readers in the classroom,” says YuJung Kim, president, The Dodo, in an interview with Forbes. “Book publishing is really exciting for us because we're able to extend the lifetime value of our IP franchises, reach new audiences and offer new touchpoints to The Dodo brand.”
The deal adds to Scholastic’s growing list of licensed publishing properties. Scholastic recently inked a deal for the upcoming Trolls World Tour feature film and previously worked with Activision Blizzard on a book inspired by the “World of Warcraft” series.