Disney Expands Publishing with Parragon

The deal will bring Parragon coloring, sticker and activity books to Disney franchises such as

Frozen

, Disney Princess, Disney Princess Palace Pets and other characters from existing and upcoming Disney-Pixar films.

“We’re thrilled that Parragon will be bringing Disney’s rich collection of stories to coloring, sticker and activity books in North America for the first time,” says Andrew Sugerman, executive vice president, Disney Publishing Worldwide. “Parragon has a proven track record of producing innovative and high-quality content internationally and we look forward to how they will continue to re-imagine these formats in the years ahead.”  

Parragon now publishes Disney content in more than 35 countries.

“Parragon has been offering Disney content through their publishing programs in many international territories, but to date our presence in North America has been limited,” says Paul Gregory,

Frozen

, coupled with Parragon’s market-leading product has been tremendously successful in markets like the U.K. and Australia, and we look forward to becoming a major distributor of licensed books in the U.S.”