Multiple licensees on board to support the preschool brand’s launch at the parenting retailer.
Mothercare will now feature an exclusive collection of apparel including t-shirts, sweatshirts, pajamas, socks, slippers, underwear and dress up, all inspired by the original classic picture book.
Licensees contributing to the collection include Blues Clothing for daywear, Aykroyds for nightwear, William Lamb for footwear, Roy Lowe for socks and VMC Accessories for dress up and accessories.
Additionally, a range of other
merchandise will also be available including a new board book edition of the original title, published by Macmillan Children’s Books.
“We’re delighted to see the new
clothing range launch in Mothercare today,” says Peter Curtis, director, Nurture Rights. “It’s a big milestone in the brand’s 20-year history.”
apparel range is now available.
is the only preschool brand to be endorsed by the U.K.’s Natural History
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