April 6, 2018
Nuture Rights has tapped Immediate Media to create an interactive preschool app based on the classic picture book
Dinosaur Roar!
, as part of the brand’s 20th anniversary activities.
Using animation based on the book’s original designs, the app version of
Dinosaur Roar!
will incorporate interactive storytelling functions including read-to-me and record functions, creative coloring options and a naming device.
Other partners for the brand’s anniversary include the Natural History Museum as a brand development partner and to create an online world based on the brand, as well as Random House Children’s Publishers for new titles.
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