Dinosaur Roar! Goes Digital

Using animation based on the book’s original designs, the app version of

Dinosaur Roar!

will incorporate interactive storytelling functions including read-to-me and record functions, creative coloring options and a naming device. 

Other partners for the brand’s anniversary include the Natural History Museum as a brand development partner and to create an online world based on the brand, as well as Random House Children’s Publishers for new titles.