Dinosaur Roar! Goes Digital

Nuture Rights has tapped Immediate Media to create an interactive preschool app based on the classic picture book Dinosaur Roar!, as part of the brand’s 20th anniversary activities. 

Using animation based on the book’s original designs, the app version of Dinosaur Roar! will incorporate interactive storytelling functions including read-to-me and record functions, creative coloring options and a naming device. 

Other partners for the brand’s anniversary include the Natural History Museum as a brand development partner and to create an online world based on the brand, as well as Random House Children’s Publishers for new titles.