‘Diary of a Wimpy Kid’ Ventures into Digital Licensing

Partnership will feature mobile messaging stickers and themes.

License Global

May 23, 2024

2 Min Read
Greg Reading on Pile of Books, Bare Tree Media
Greg Reading on Pile of BooksBare Tree Media

Bare Tree Media, a digital publisher of licensed IPs worldwide, has announced its partnership with Wimpy Kid, known for the international best-selling “Diary of a Wimpy Kid” book series. This collaboration marks “”Wimpy Kid’s first venture into digital licensing and promises to bring innovative interpretations of the brand to popular platforms worldwide.

For many years, Bare Tree Media and “Wimpy Kid” have enjoyed a digital marketing partnership, creating “Diary of a Wimpy Kid” emojis, which are published on their official Giphy channel. Under this new expansion, Bare Tree Media will leverage its expertise in digital content creation to develop engaging collections of mobile messaging stickers on the Apple iMessage app store and the Samsung Galaxy store, as well as mobile themes and smartwatch faces. Fans can look forward to engaging with a diverse range of digital assets, featuring characters and catchphrases to express themselves with “Wimpy Kid” humor in conversations with their friends and family.

“Our passionate designers and licensing team are huge fans of [author] Jeff Kinney and his ‘Diary of a Wimpy Kid’ books,” says Robert Ferrari, president, Bare Tree Media. “This passion will fuel our design and publishing teams’ creativity and channel partnerships to offer fans engaging mobile content to share and customize their devices. Given we are both Massachusetts-based companies, we are excited for our respective teams to have the opportunity to meet often, to plan and execute digital marketing and sales strategies to reach ‘Diary of a Wimpy Kid’ fans around the world.”

“We are excited for our continued partnership with Bare Tree Media to expand the reach of our characters and stories in the digital sphere,” says Kinney. “This collaboration will allow fans to further connect with ‘Diary of a Wimpy Kid’ and interactively express themselves across digital platforms around the world.”

Content will begin releasing this summer, with continued updates throughout the year, including alongside the upcoming release of “Diary of a Wimpy Kid: Hot Mess” in October.

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License Global

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