Dennis the Menace Promotes Bike Safety

Dennis the Menace is helping teach kids about bicycle safety in a new U.K. campaign from Brake, the road safety charity.

The promotion is part of a deal between DC Thompson, publisher of The Beano’s “Dennis and Gnasher” comic strip and Brake. The brand is represented in the U.K. by Start Licensing.

In addition to encouraging bikers to wear helmets while cycling in a poster that will be distributed throughout schools, Dennis the Menace will also be featured in a downloadable board game that gets kids thinking about simple steps to get home safely.