Dear Zoo Book Inspires Babywear

Dear Zoo

is heading to U.K. retail shelves in a new baby collection to launch at the U.K.’s Marks & Spencer.

The direct-to-retail agreement was brokered by licensing agency Metrostar.

“The DTR with Marks & Spencer is a very significant coup for

Dear Zoo

,” says Claire Potter, managing director, Metrostar. “It stands alone amongst the other direct to retail licenses at Marks & Spencer which are based on major film franchise and global brands and is a testimony to the consumer appeal of this classic preschool brand.”