The new range of baby layette to retail at Marks & Spencer.
is heading to U.K. retail shelves in a new baby collection to launch at the U.K.’s Marks & Spencer.
The direct-to-retail agreement was brokered by licensing agency Metrostar.
“The DTR with Marks & Spencer is a very significant coup for
,” says Claire Potter, managing director, Metrostar. “It stands alone amongst the other direct to retail licenses at Marks & Spencer which are based on major film franchise and global brands and is a testimony to the consumer appeal of this classic preschool brand.”
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