The new range of baby layette to retail at Marks & Spencer.

Rod Campbell’s best-selling picture book Dear Zoo is heading to U.K. retail shelves in a new baby collection to launch at the U.K.’s Marks & Spencer.

The direct-to-retail agreement was brokered by licensing agency Metrostar.

The new Dear Zoo product range launched in November in 50 locations and online and includes items such as a sleeping bag, blanket, sleepsuits, bodysuit set, bibs and more. The collection is stocked alongside other Dear Zoo publishing products.

“The DTR with Marks & Spencer is a very significant coup for Dear Zoo,” says Claire Potter, managing director, Metrostar. “It stands alone amongst the other direct to retail licenses at Marks & Spencer which are based on major film franchise and global brands and is a testimony to the consumer appeal of this classic preschool brand.”