DeAPlaneta to Bring WonderPals Worldwide

WonderPals Web3 brand to extend into publishing and collectibles specific to the metaverse.

License Global, Content Editor

October 14, 2022

2 Min Read
WonderPals Web3 brand
WonderPals Web3 brandDeAPlaneta

DeAPlaneta Entertainment and DeAPlaneta Interactive are working with WonderPals, a Web3 brand, to develop content to expand WonderPals’ storytelling into various formats. 

The WonderPals brand will extend into books, comic books, comic strips, and collectibles designed for the metaverse. DeAPlaneta Entertainment will also become WonderPals’ worldwide sales agent for the physical products based on its brand, with a comprehensive consumer products plan.

Artist, Mina, created the WonderPals brand in October 2021, and the NFT collection launched in February 2022. WonderPals sold out its 10,000 NFTs in the collection for 0.08 ETH per unit (which, at launch, was equivalent to about $224 per NFT).

Mina has worked as a freelance artist and senior product designer for more than ten years, and has designed digital experiences and branding for tech companies and has worked with retailers, including Target and Tiffany & Co. WonderPals was inspired by a desire to share Mina’s art and bring more positivity to Web3. Mina wanted to create adorable, inclusive characters that anyone could identify with, irrespective of age, gender or nationality.

“As a growing brand, the opportunity of working with a respected company like DeAPlaneta is something we have always dreamed of,” says Mina. “We believe this partnership will elevate us to a new level. DeAPlaneta is a key partner for building and expanding the world of WonderPals and we’re so excited by the prospect of sharing more stories and adventures.”

Related:10 Minutes With … DeAPlaneta Entertainment

WonderPals already has a collection of interactive emojis and its online store, in addition to several agreements to expand into the food, apparel and stationery sectors.

“We are really excited to bring our brand development experience to such a promising project as WonderPals,” says Anna Campistol, head, DeAPlaneta Interactive. “Its NFT successes, creativity and passionate team, confirm this is an IP with great global expansion potential.”

Following DeAPlaneta Entertainment’s alliance with the NFT MetaGuardians collection, DeAPlaneta Interactive continues its commitment to the relationship between the entertainment sector and new technologies, including Web3.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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