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DC Thomson Unveils Plans for Classic Brands

DC Thomson Unveils Plans for Classic Brands
DC Thomson will present opportunities for its portfolio of brands including The Beano, The Broons, Our Wullie and Commando at the London Book Fair this week.

DC Thomson will present opportunities for its portfolio of brands including The Beano, The Broons, Our Wullie and Commando, as well as unveil its plans for Jackie and collections of archive comics at the London Book Fair this Tuesday through Thursday.

"We’re committed to creating new and engaging reading experiences through innovative publishing ranges, across both print and digital formats," says Tim Collins, head of brands, DC Thomson.

Among the brands the publisher, licensor and licensee will be showcasing are:

  • The Beano: Long-standing British comic The Beano will lead DC Thomson’s slate. The comic has inspired a successful publishing range that include an annual magazine and a kids' fiction range based on Dennis the Menace and Gnasher (Penguin Random House). The Diary of Dennis the Menace: Canine Carnage, the fifth book in the fiction series, is set to debut at retail this summer. 
  • The Broons and Oor Wullie: These weekly comic strips still entertain fans almost 80 years since they first appeared in The Sunday Post newspaper and have inspired a popular publishing program. In partnership with independent publishing house, Black & White Publishing, DC Thomson will unveil an extensive range of publishing additions at the London Book Fair. The new ranges will span diaries,  alendars, joke books and novelty formats in addition to a selection of fiction titles.
  • Commando:?Popular British war comic Commando continues to inspire new readers more than 50 years after its launch. In partnership with military history ublisher, Osprey Publishing, a new adult comic range is being produced for June 2016. The line will feature fictional action narratives set against authentic backgrounds and explore themes of adversity, courage and friendship in times of war.
  • Jackie: DC Thomson launched Jackie, a weekly British magazine targeted at teen girls, in 1964. Harnessing the legacy of the popular teen mag, DC Thomson is launching a selection of consumer products inspired by the publication and its iconic artwork. The publisher is currently seeking additional gift and novelty partners for the brand. 
  • Archive comics: Targeting the collectors and gifting markets in the U.K., DC Thomson is also seeking publishing partners to help help unlock content from their vast collections. 
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