DC Thomson Signs for Nightwear


Poetic Gem is planning a new range of nightwear based on the classic DC Thomson comics The Dandy and The Beano in the U.K.

The range will feature images and characters from both publications in a men’s nightwear collection, designed to appeal to fans who grew up with characters like Dennis the Menace, Lord Snooty, Minnie the Minx, the Jocks and Desperate Dan.

“We are very excited about this new range,” says Elliott Matthews, executive director, Poetic Gem. “Both The Beano and The Dandy are absolutely iconic brands, and their appeal spans the generations, so there is a huge market out there for this product, and we are confident of a very strong performance at retail.”