DC Thomson Media, Discovery to Launch Animal Planet Children's Magazine

The magazine, based on the television channel, is on newsstands now.

License Global, Content Editor

February 11, 2021

2 Min Read
apmag.png

DC Thomson Media and Discovery have announced the launch of children's magazine, Animal Planet

"We're delighted to launch Animal Planet in partnership with Discovery," says Maria Welch, magazine head, publishing, DC Thomson Media. "The content is perfect for kids who have a keen interest in the wonders of our planet, and Animal Planet promises to be an educational and fun addition to the kids' magazine market. DC Thomson Media has a long and history in children's magazine publishing and the team behind this brand-new launch has brought all of this passion and expertise to Animal Planet."

"For me, the collaboration with DC Thomson Media is going to enable us to bring the Animal Planet brand to life beyond the screen, inspiring children of all ages to experience the wonder and joy of the animal kingdom, all while maintaining sustainability through the magazine's printing and packaging," says Charlotte Payne, international marketing and strategy director, Discovery.

Exclusive to Animal Planet magazine, kids can join the #PlanetWarriors club, which offers the chance to review books, complete challenges and send in their content to feature in future issues.

Animal Planet also has an exclusive panel of experts who will answer questions from readers. Dr. Jess French, Michaela Strachan, Ben Fogle and Ellie Harrison will be featured in every issue, answering questions submitted by Animal Planet's #PlanetWarriors. Also featured in the issue are The Irwins from the channel's "Crikey! It's The Irwins."

"In what has been over a year of collaboration, I am truly excited for the launch of our new Animal Planet Magazine," says Joshua Hearn, licensing and marketing coordinator, Discovery. "I look forward to developing the inspiring content you will find inside every issue and for our readers to engage with the visually diverse and factual information included."  

Animal Planet is available to buy through the DC Thomson Shop and in retailers for £3.99.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like