Dahl Bookends Holiday Merch Deal at Sainsbury'sDahl Bookends Holiday Merch Deal at Sainsbury's

The Roald Dahl Bloom & Blossom children's toiletry line will now include Matilda-inspired items, available now at select high-street retailers. The previously-announced Sainsbury’s Bloom & Blossom range launched in November with six The BFG items, including the “Bath, Book and Bedtime” Gift Set featuring an exclusive edition of The BFG book. BB Designs has launched a line of seasonal gifts, which includes stationery, home and jewelry products with designs based on Charlie and the Chocolate Factory, The BFG, and Matilda.

Finally, Creative Tops has made two exclusive bone china mugs featuring The BFG and Matilda.

“We already have a great partnership with Sainsbury’s across multiple categories and are delighted that a number of our products will also feature across stores this Christmas,” says Stephanie Griggs, licensing & design director, The Roald Dahl Story Company. “The popularity of Roald Dahl’s beloved stories continues to grow cross-generationally, and we’re confident that the variety of gifting options on offer caters for (almost) everyone.”