Dahl Bookends Holiday Merch Deal at Sainsbury's

The Roald Dahl Story Company and Sainsbury’s have come together for a series of holiday gifting items from BB Designs, Creative Tops and Bloom & Blossom.

License Global

November 15, 2018

Dahl Bookends Holiday Merch Deal at Sainsbury's

The Roald Dahl Bloom & Blossom children's toiletry line will now include

Matilda

-inspired items, available now at select high-street retailers. The previously-announced Sainsbury’s Bloom & Blossom range launched in November with six

The BFG

items, including the “Bath, Book and Bedtime” Gift Set featuring an exclusive edition of

The BFG

book. BB Designs has launched a line of seasonal gifts, which includes stationery, home and jewelry products with designs based on

Charlie and the Chocolate Factory, The BFG, and Matilda

Finally, Creative Tops has made two exclusive bone china mugs featuring

The BFG

and

Matilda.

“We already have a great partnership with Sainsbury’s across multiple categories and are delighted that a number of our products will also feature across stores this Christmas,” says Stephanie Griggs, licensing & design director, The Roald Dahl Story Company. “The popularity of Roald Dahl’s beloved stories continues to grow cross-generationally, and we’re confident that the variety

of gifting options on offer caters for (almost) everyone.”