
November 15, 2018

Matilda
-inspired items, available now at select high-street retailers. The previously-announced Sainsbury’s Bloom & Blossom range launched in November with six
The BFG
items, including the “Bath, Book and Bedtime” Gift Set featuring an exclusive edition of
The BFG
book. BB Designs has launched a line of seasonal gifts, which includes stationery, home and jewelry products with designs based on
Charlie and the Chocolate Factory, The BFG, and Matilda
.
Finally, Creative Tops has made two exclusive bone china mugs featuring
The BFG
and
Matilda.
“We already have a great partnership with Sainsbury’s across multiple categories and are delighted that a number of our products will also feature across stores this Christmas,” says Stephanie Griggs, licensing & design director, The Roald Dahl Story Company. “The popularity of Roald Dahl’s beloved stories continues to grow cross-generationally, and we’re confident that the variety
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