Dahl Bookends Holiday Merch Deal at Sainsbury's

Matilda

-inspired items, available now at select high-street retailers. The previously-announced Sainsbury’s Bloom & Blossom range launched in November with six

The BFG

items, including the “Bath, Book and Bedtime” Gift Set featuring an exclusive edition of

The BFG

book. BB Designs has launched a line of seasonal gifts, which includes stationery, home and jewelry products with designs based on

Charlie and the Chocolate Factory, The BFG, and Matilda

.

Finally, Creative Tops has made two exclusive bone china mugs featuring

The BFG

and

Matilda.

“We already have a great partnership with Sainsbury’s across multiple categories and are delighted that a number of our products will also feature across stores this Christmas,” says Stephanie Griggs, licensing & design director, The Roald Dahl Story Company. “The popularity of Roald Dahl’s beloved stories continues to grow cross-generationally, and we’re confident that the variety