The Roald Dahl Story Company and Sainsbury’s have come together for a series of holiday gifting items from BB Designs, Creative Tops and Bloom & Blossom.

License Global

November 15, 2018

1 Min Read

The Roald Dahl Bloom & Blossom children's toiletry line will now include Matilda-inspired items, available now at select high-street retailers. The previously-announced Sainsbury’s Bloom & Blossom range launched in November with six The BFG items, including the “Bath, Book and Bedtime” Gift Set featuring an exclusive edition of The BFG book. BB Designs has launched a line of seasonal gifts, which includes stationery, home and jewelry products with designs based on Charlie and the Chocolate Factory, The BFG, and Matilda.

Finally, Creative Tops has made two exclusive bone china mugs featuring The BFG and Matilda.

“We already have a great partnership with Sainsbury’s across multiple categories and are delighted that a number of our products will also feature across stores this Christmas,” says Stephanie Griggs, licensing & design director, The Roald Dahl Story Company. “The popularity of Roald Dahl’s beloved stories continues to grow cross-generationally, and we’re confident that the variety of gifting options on offer caters for (almost) everyone.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like