The partnership will include the creation of children’s activity books, stationery products and mini-kits.
“We are thrilled to partner with Crayola, one of the most trusted and beloved American brands, on a wide range of books and ancillary product that will delight people of all ages,” says Kristin Kiser, publisher, Running Press. “From parents searching for engaging activities for their kids to adults looking to express their own creativity, Running Press has a format that will allow everyone to connect with this remarkable brand.”
The partnership will launch this fall with “Crayola Create It Yourself”
includes 52 colorful
DIY crafts organized seasonally, like melted crayon ornaments, flower pencil toppers, haunted Halloween decorations and turkey bowling and an introduction from fashion designer
“64 Colors Journal”
is a nostalgic celebration of the classic 64 colors box, while the customizable “Crayola: You Color My World” fill-in-book offers a unique way to craft a personal gift.
Finally, the “Crayola Enamel Pin Set,” available
in Running Press’ exclusive mini-kit format, allows fans to display their love for Crayola on their backpack or jacket.
“At Crayola, we inspire creativity through color and innovative crafting experiences, and our partnership with Running Press will showcase the splendid Create It Yourself content and DIY experiences that celebrate our mission,” says Warren Shorr, vice president, business development and global licensing. “We know that parents’ value creative and imaginative play, which we can enable and enhance by offering the best products with the best partners.”
New releases will continue to publish across Running Press imprints through 2021.
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