CPLG on board to help expand the magazine to new markets.
Billboard magazine has appointed CPLG to represent its licensing initiatives for products and retail across the EMEA region.
CPLG will now work to secure a wide array of licensees in categories including apparel and accessories, audio and electronics, stationery, food and beverage, toys, games and music compilations, among others.
The new partnership highlights the magazine’s growing international presence through retail, media content and licensing. Earlier this year, the brand appointed IMG as the its agent in Asia, debuted its first-ever apparel collection in the Philippines and launched Billboard Thailand.
“Working with CPLG will allow Billboard to not only further expand our branded consumer products and retail initiatives into new territories, but also accelerate our international growth with a known industry leader,” says Francisco Arenas, senior vice president, business development and licensing, Billboard and The Hollywood Reporter. “With our aggressive expansion agenda into new businesses, CPLG will complement our strategy with local knowledge, which will allow us to partner with best-in-class licensees and retailers in the region.”