Hearst Magazines has inked a deal with online retailer Wayfair to create an exclusive line of furniture and home décor in partnership with its magazine Cosmopolitan.
IMG, Cosmopolitan’s exclusive global licensing agent, brokered the deal.
The furniture line, dubbed CosmoLiving, offers a wide range of products including sofas, armchairs, ottomans, area rugs, nightstands and more that are a nod to contemporary runway styles and modern home-design trends.
Key pieces include an emerald-green velvet Liberty sleeper sectional; the three-piece metal and tempered glass Westwood dining set and more.
Manufacturing partners include Rugs America, Westport Linens and Dorel Home.
“Cosmopolitan is a champion of chic modernity and femininity in every form, and with the release of this stylish new home collection, beautiful, functional and sophisticated design is at the heart of every piece allowing Cosmo readers of all ages to express their living space as an extension of their personal wardrobe,” says Steve Ross, global chief licensing officer and head of brand development, Hearst Magazines. “We developed CosmoLiving as a brand platform and lifestyle solution informed by the enormous social influence we know Cosmo readers have on home furnishings, décor and remodeling. And in Wayfair, we're thrilled to partner with a preeminent, leading home goods e-commerce destination at launch to best meet the high-demand anticipated for our new line.”
To fete the collaboration, Wayfair customers and Cosmopolitan readers have a chance to win a room makeover from Wayfair featuring furniture and décor from the collection at Room.Cosmopolitan.com.
The CosmoLiving collection is available now on Wayfair.com/CosmoLiving.