IMG oversaw the deal.
MPL Home has signed on to help Cosmopolitan debut its first electric beauty tools including hair dryers and straighteners and other beauty accessories such as hairbrushes and makeup tools in addition to home textiles including bedding, blankets, bed throws and more.
The first collection will debut in October via Amazon, JD Williams, Very, Express Gifts and Tesco, with the homeware line rolling out in Europe throughout 2019. The Avoro Group has teamed for a line of bags, fashion accessories and audio electronics such as tote bags, shopping bags, handbags, leather bags, headbands, scarves, hats and jewelry, including bracelets, anklets, ring cuffs and more. The electronics and accessories range will include headphones, earphones, phone cases, and portable chargers.
The Arovo Group line will debut in December in Benelux, France, Germany, Austria, Poland and the Czech Republic, and be available in more retail points throughout Europe beginning in the spring.
“Cosmopolitan is extremely proud of this very stylish new range, which puts functional design and utilitarian value at the heart of every product,” says Steve Ross, global chief licensing officer and head of brand development, Hearst Magazines. “These licensing partnerships were informed by the enormous social influence we know Cosmopolitan readers have on beauty, fashion and home textiles and we are thrilled to enter the market with MPL and Arovo to extend our brand into these exciting new consumer sectors.”