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Rainbow Designs, MerryMakers and tonies have signed on for new products.
January 23, 2023
International media group and rights owner, Coolabi Group, has announced worldwide licensing partnerships with toy manufacturers, Rainbow Designs, MerryMakers and tonies for heritage brand, “Giraffes Can’t Dance.”
Licensed by Coolabi Licensing, “Giraffes Can't Dance” from author, Giles Andreae, and illustrator, Guy Parker-Rees, was first published in 1999.
Rainbow Designs will launch its exclusive “Giraffes Can’t Dance” plush collection in the U.K. market during fall/winter 2023, distributing to the rest of the world outside the U.S./Canada through the year.
“‘Giraffes Can’t Dance’ is an exciting and natural new addition to our Bedtime Cuddles and Stories program,” says Anthony Temple, managing director, Rainbow Designs. “At Rainbow, bringing the story to life and giving the child a tangible, soft and cuddly version of their much-loved storybook friend is what we do best. Storytime, whether it is part of a daytime or bedtime routine, provides a special, parent or grandparent and child moment, supporting the love of stories, creating valuable bonding time and encouraging that all-important cuddle.”
MerryMakers has launched its plush range across the U.S. and Canada, available online and in-store.
tonies has launched a “Giraffes Can’t Dance” Tonie in which children are invited to dance along with Gerald as he two-steps and tangos his way to becoming the jungle’s best dancer as this story is brought to life. The Tonie digital player is available online and in-store globally.
“We are delighted to bring the heartfelt ‘Giraffes Can't Dance’ story to life,” says Liz Peters, head, portfolio, tonies. “Narrated by the wonderful Hugh Laurie, this touching tale teaches children the importance of embracing your uniqueness and not being afraid to stand out from the crowd ... a valuable lesson for young and old alike. I am very sure the ‘Giraffes Can't Dance’ Tonie will quickly become a firm favorite with our little listeners!”
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