Sponsored By

Content Consolidation: Conde Nast Joins the U.S., U.K. Traveler.

Conde Nast will merge its U.S. and U.K. Conde Nast Traveler teams. The individual publications will have editorial platform beginning in 2019.

License Global

August 21, 2018

2 Min Read

Conde Nast will merge its U.S. and U.K. Conde Nast Traveler teams. The individual publications will have editorial platform beginning in 2019.

Starting with the January issue, all content creation for both editions will be run out of Conde Nast Britain under Conde Nast editor and chief Melinda Stevens. Other team members will be seated at Vogue House in London, One World Trade Center in New York, while travel correspondents will continue to work at various locations around the globe.

The partnership will create a website for both countries that will offer personalized content tailored to the location of the reader.

Content will include shared creative resources and pieces culturally specific to the U.S. and U.K. The company will continue to distribute the periodical with the same frequency.

The combination of the brands’ operations in the U.K. and U.S. will strengthen the competitive position of both Condé Nast Traveler UK and Condé Nast Traveler US in these markets, integrating editorial and commercial capabilities to accelerate new business initiatives across print and digital. This strategic move complements the existing stability and strength of the Traveler UK brand while leveraging the CNTraveler.com network to deliver long-term sustainability.

“With a digital operation on a single URL, the new Condé Nast Traveler will be the first travel brand to speak exclusively to the international luxury travel marketplace,” says Fred Santarpia, chief digital officer, Condé Nast. “The premier authority in travel, with destination guides covering the world’s most popular locations, provides information that millions of discerning travelers use to inform their trips and book their next adventure.”

Other international editions of Condé Nast Traveler including those in the Middle East, China, India, Italy and Spain will continue to operate their editorial and business functions independently.

Pilar Guzmán, who led Condé Nast Traveler (US) as editor-in-chief since 2013, will continue to work on the transition alongside the U.S. and U.K. teams. The integrated U.S. edition will debut in January 2019.

This announcement is the first title collaboration between the two divisions of the publishing company. It is the first of many initiatives set to launch between Condé Nast and Condé Nast International, leveraging our global footprint.

Read more about:

conde nast

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like