Conde Nast Expands Brides Brand


Conde Nast Licensing has signed a series of new deals that will see a range of new products featuring its magazine Brides hit retail.

Gartner Studios has signed on to create a range of giftwrap, bags and greeting cards. The new line, which joins Gartner’s current line of Brides-branded wedding stationery, will make its debut in May.

In a direct-to-retail deal, Michael’s Craft Stores launched a range of wedding accessories last year, including cake toppers, ring pillows, flower girl baskets and favors, which has now been updated for 2013.

Other partners for the brand include Checkerboard with a line of premium custom stationery, and Conde Nast is now looking to expand the property into décor, fragrance and jewelry.

“Our goal is to speak to all brides-to-be and provide inspirational and accessible designs that will help her celebrate her day, her way,” says Tanya Isler, executive director, Conde Nast Licensing. “This is what the magazine does every month and what we aspire to do with our branded products.”