Condé Nast will launch its first Beauty Studio at 1 World Trade Center in New York City.
The Beauty Studio will offer in-house editorial brands and external advertising partners the opportunity to tap into the publishing group’s knowledge in the beauty space.
The studio will feature exclusive content and will have equipment on hand for video, social production and still-life photo shoots. The content studio will primarily focus on short-form, instant content that is geared toward Millennials and Gen-Z.
Previously Condé Nast announced plans for CNX, a branded studio that will center on long-form content.
Celia Ellenberg, beauty director, Vogue and Jenny Bailly, beauty director Allure will review all proposals and will curate content, talent and brand participation. In January. The two were selected to lead Condé Nast’s beauty network, which brings editors across the company’s portfolio together to help brands without designated beauty departments such as Condé Nast Traveler.
There is no Condé Nast branding in the space, which markets itself as a white label. Presenting sponsors, Dyson Supersonic and Johnson & Johnson have already created white-label, social-first content within the area.