April 6, 2018
The new partnership is set to kick off with
Vogue
and
GQ
in the U.S.
Under the terms of the partnership, Style.com will discontinue operations and will redirect to Farfetch.com. Furthermore, Condé Nast and Farfetch will partner to create a content-to-commerce shopping experience, which will include seamless technology to easily enable Farfetch product integration into Condé Nast’s content; shopping guides created by the company’s publications, highlighting products from Farfetch; and distribution of shoppable content across Condé Nast digital and social platforms.
Additionally, Jonathan Newhouse, chairman and chief executive officer of Condé Nast International, will join the board of directors at Farfetch.
The new program is set to kick off with
Vogue
and
GQ
in the U.S., with further expansion plans to follow.
"As an early investor in Farfetch, this partnership is the
next step in our evolving business relationship. It further unites two leaders in their respective sectors, combining best-in-class content with the world's leading online luxury shopping destination. This is an industry defining collaboration, and I am very pleased to be joining the Board of Farfetch," says Newhouse. "I would like to take this opportunity to thank the entire Style.com team for their dedication, energy and commitment."Farfetch sources items from more than 200 brands directly and from more than 500 luxury boutiques worldwide. The platform also offers consumers nine language options as well as same-day delivery in 12 cities.
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