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April 6, 2018
Condé Nast has inked a series of deals to expand the reach of its GQ, Self and Epicurious publishing brands into new categories including swimwear, fitness and cookware.
First, GQ has partnered with Orlebar Brown for a line of limited edition swim shorts. The new swimwear collection will include three different swimsuit patterns based on the magazine’s logos throughout the decades. The Orlebar Brown x GQ OB Classic shorts collection is now available at Orlebar Brown stores and online at OrlebarBrown.com.
Meanwhile, Self magazine has tapped Argento for a fitness and yoga collection that will consist of training equipment and accessories for women. The new products will launch this winter in department stores, specialty stores and sporting good retailers.
Finally, Condé Nast’s Epicurious brand has expanded its cookware collection into additional product categories including kitchen gadgets and tools. The Epicurious cookware collection is also expanding its distribution to Bed Bath & Beyond stores.
“Condé Nast is home to the most trusted and valued brands in the industry,” says Cathy Hoffman Glosser, senior vice president, licensing, Condé Nast. “We see tremendous opportunity to extend our portfolio beyond pages and screens, and are always innovating to introduce audiences to our catalogue through interesting products and partnerships worthy of our rich legacy.”
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