Edge Consumer Products is on board to bring the digital publishing brand into new home appliance categories.
NORTH AMERICA–Condé Nast has partnered with Edge Consumer Products to create a collection of home appliances under the Epicurious brand.
The upcoming range will feature Epicurious-branded microwaves and home refrigeration products. The agreement also builds on Epicurious’ current licensing program, which includes a range of professional-grade cookware, gadgets, utensils and cutlery. Epicurious-branded products are currently available at department and specialty stores including J.C. Penney and Bed Bath & Beyond.
“Condé Nast is thrilled to develop yet another new brand extension for Epicurious with Edge Consumer Brands, a well-known authority in appliance manufacturing and leader in building brands for the home,” says Cathy Hoffman Glosser, senior vice president, licensing, Condé Nast. “We are excited to introduce these new products to the marketplace and reach Epicurious' millions of loyal users, as well as introduce new consumers to the brand in innovative ways."
The Epicurious-branded microwaves and refrigeration products are expected to launch this spring.