Comic Relief Taps Spot the Dog for Fundraising Campaign

Penguin Ventures and Comic Relief have announced a charity collaboration that will see Eric Hill’s children’s literature character Spot star in the next Sport Relief nursery fundraising campaign. 

The activation will launch in 2020, which is also the 40th anniversary year of the original Where’s Spot? picture book. It will reach 15,000 nurseries across the U.K. and include fundraising packs with activities and games themed around Spot’s adventures. Money raised from the campaign will support projects funded by Comic Relief.

"We are incredibly excited to have the much-loved Spot on-board for our Sport Relief 2020 campaign,” says Terry Mills, head, partnerships, Comic Relief. “This new collaboration will really help us engage our youngest audience to get active, have fun and feel good.”

The Spot partnership joins other deals made for the character’s 40th anniversary from companies such CDP Kids. CDP Kids took the character on tour as part of a stage show in The Netherlands, Australia and New Zealand.