CES: Billboard Sets Sights on Retail

Billboard is partnering with ESI Cases and Accessories to create a branded line of consumer electronics and wireless accessories.

April 6, 2018

CES: Billboard Sets Sights on Retail

Music brand teams for headphones, ear buds, speakers and more.

BillboardCES161.png

The collection, which will mark

Billboard

’s first foray into retail, will include corded and Bluetooth headphones and ear buds, Bluetooth speakers and mobile accessories and will be unveiled at the annual consumer electronics show CES this week in Las Vegas, Nev.

“For the first time, people around the country are going to see the

Billboard

name in some of their favorite stores,” says John Amato, co-president,

Billboard 

and 

The Hollywood Reporter

. “Our move into retail marks a unique business development for the brand and an important step toward aligning with products that elevate the sound of music.”

“Consumer electronics and mobile accessories are a core product category for the 

Billboard

 brand,” says Francisco Arenas, senior vice president

of business development and licensing,

Billboard

 and 

The Hollywood Reporter

. “Our U.S. deal with ESI puts us both in front of a broader audience nationwide and will open doors to potential distribution opportunities around the world.”

BillboardCES162.png
Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.