Caterpillar to Bloom at The Eden Project

The Eden Project, a visitor attraction in Cornwall, England, will host a weekend of activities in celebration of The Very Hungry Caterpillar’s 50th anniversary.

License Global

February 25, 2019

1 Min Read

On March 16 and 17, the Eden Project will introduce a range of The Very Hungry Caterpillar-branded activities including a storybook trail taking place around its Rainforest Biome (the largest indoor rainforest in the world) and Mediterranean Biome (a vast indoor garden with a Mediterranean climate). Trail points will gradually reveal parts of the story for children to follow, as they collect holes–just like the ones made by The Very Hungry Caterpillar–in pieces of food on their trail sheet. Participants will journey through the days of the week, exploring the life cycle of the butterfly as they go.

Crafts will also be part of the Caterpillar activities, as kids will be able to make their grass sprouting seed caterpillar, butterfly wings or a caterpillar string puppet. Older children can also get involved in creating wind-up fluttering paper butterflies.

Storytelling sessions will be held, and The Very Hungry Caterpillar merchandise will be available to purchase in The Eden Project shop.

This is the first-ever brand collaboration between Eric Carle’s beloved character and the Eden Project. The licensing campaign for The World of Eric Carle’s The Very Hungry Caterpillar managed in the U.K. by Rocket Licensing through the worldwide agent, The Joester Loria Group.

“With nature such a core brand value for The Very Hungry Caterpillar, the partnership with one of the U.K.’s most iconic sites for exploring the natural world is perfect for the big anniversary year,” says Melissa Satterly, brand manager, The Very Hungry Caterpillar, Rocket Licensing. “We are delighted to be working with The Eden Project. In its 50th year, it looks like one of the world’s most popular children’s characters is going to be busier than ever.”

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License Global

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