The Brand Liaison will lead the U.S. licensing program for Carte Blanche, the brand behind Me to You, Tiny Tatty Teddy, Hotchpotch and more.
NORTH AMERICA–Leading greeting card, gift and licensing company Carte Blanche has tapped The Brand Liaison to launch its new licensing program in the U.S.
Founded in 1987, the U.K.-based greetings brand produces a vast roster of toys, gifts, apparel, confectionery and humor items that the Brand Liaison will now work to translate into products for an American audience.
“We had been watching this company for quite some time as they are a leader in giftware trends and enjoy a very expansive licensing program in Europe,” says Steven Heller, president, The Brand Liaison. “As soon as we learned they were looking to expand to the U.S., we knew we were the right agency for this program based on our strength in art licensing coupled with our relationships in stationery and giftware.”
Carte Blanche’s staple brand Me to You generates more than $80 million in greeting card sales each year and boasts over 2.4 million YouTube views.
“We looked at several agencies before selecting The Brand Liaison” explained Sarah Quigley, Head of Licensing for Carte Blanche. “But their passion for this program was unrivaled, and their vision for our licensing program was consistent with our goals.”