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BuzzFeed’s Tasty, Hacche Flip Through Customizable Cookbook

Personalized cookbook will include Tasty recipes for chicken bacon alfredo roll-ups, fluffy jiggly Japanese cheesecake and more.

License Global

November 12, 2019

1 Min Read
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BuzzFeed’s Tasty brand and Hacche have announced the debut of customizable cookbooks as part of a deal brokered by Licensing Matters, BuzzFeed’s licensing agency.

The English version of the MyTastyCookbook is available now online with translated versions available in German, French, Spanish and Portuguese in the works. Tasty’s cookbook includes a collection of popular recipes shared by the digital brand. The book offers customization options as well with a personalized cover and interchangeable chapters available upon purchase.

“We are always led by what our audience crave, so to give them a book they can completely own, including the process of creation, is extremely rewarding for us,” says Mark Rogers, general manager, Europe, BuzzFeed. “Hacche produce beautiful, high-quality books, and this product is the next step of our international rollout of licensed products, which bring us a deeper connection to Tasty fans.”

Recipes in the cookbook include fan favorites such as chicken bacon alfredo roll-ups, fluffy jiggly Japanese cheesecake and chili lime baked tilapia with avocado crema. Tasty’s recipes have proven a particular hit with Gen Z. According to BuzzFeed, more than half of the generation watch a Tasty video at least once a day.

 “We are tremendously excited to see this partnership between our client, Tasty, and Hacche, a market leader in made-to-order publishing solutions, come to fruition,” says Felipe Noriega, business director, EMEA, Licensing Matters Global. “This customizable product has the chops to become a Christmas gifting favorite.”

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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