Nurture Rights has also tapped the licensing agent to manage the program for the classic Dinosaur Roar! brand.

EUROPE–Nurture Rights has appointed Bulldog Licensing to represent its new preschool property The World of Dinosaur Roar! in the U.K. and Ireland.

Bulldog will initially focus on securing partners in categories such as apparel, accessories, stationery and gifts, with the first merchandise set to hit retail in spring 2018.

Bulldog will also manage the licensing program for Nurture’s classic Dinosaur Roar! property.