April 6, 2018
VMC has signed on to create a range of
LIFE
-branded fashion accessories inspired by the publishing brand.
The deal, which was brokered by Bulldog Licensing, will include headwear, gloves, scarves, sunglasses, technical accessories and toiletry items.
VMC joins a growing list of LIFE licensees that also includes Benchmark for bags, Pyramid for calendars and wall art, The Art Group for greetings cards and postcards and Poeticgem for apparel in the U.K.
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