Bulldog Continues to Build Enid Blyton Line

EUROPE- Bulldog Licensing has two more deals for the brand of British author Enid Blyton brand.

April 6, 2018

Bulldog Continues to Build Enid Blyton Line

Smiffys and Widdop join growing licensing program for

The Famous Five

author.

New licensee Smiffys will produce fancy dress for World Book Day 2018 featuring characters from

The Famous Five, Malory Towers

and

The Twins at St Clare’s

. Meanwhile, Widdop and Co is on board for ceramics, glassware, kitchen accessories, camping kits, cushions, gardening items and baking items

Smiffys and Widdop join a growing licensing program, with Gibsons recently signed for puzzles and The Lagoon Group for toys and games. Bulldog Licensing launchied The Famous Five program this year to coincide with the 75th anniversary of the first book, with greetings cards, stationery and gift products all on the way. In addition, a series of tongue-in-cheek Famous Five books for grown-ups has been a publishing sensation, regularly topping the bestseller charts.

“We are dealing with a huge amount of interest in the Enid Blyton brand, as evidenced by signing four licensing agreements in just the last

few weeks,” says Vicky Hill, Licensing Director, Bulldog. “Licensees are anxious to tap into the huge nostalgic appeal of Enid Blyton’s work and we expect to be announcing even more deals soon.”