April 6, 2018
Smiffys and Widdop join growing licensing program for
The Famous Five
New licensee Smiffys will produce fancy dress for World Book Day 2018 featuring characters from
The Famous Five, Malory Towers
The Twins at St Clare’s
. Meanwhile, Widdop and Co is on board for ceramics, glassware, kitchen accessories, camping kits, cushions, gardening items and baking items
Smiffys and Widdop join a growing licensing program, with Gibsons recently signed for puzzles and The Lagoon Group for toys and games. Bulldog Licensing launchied The Famous Five program this year to coincide with the 75th anniversary of the first book, with greetings cards, stationery and gift products all on the way. In addition, a series of tongue-in-cheek Famous Five books for grown-ups has been a publishing sensation, regularly topping the bestseller charts.
“We are dealing with a huge amount of interest in the Enid Blyton brand, as evidenced by signing four licensing agreements in just the last
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