Bookwire Announces Partnership with Banijay Kids & Family

First copies will hit shelves early next year.

License Global

November 30, 2022

1 Min Read
“The Unstoppable Yellow Yeti,” a Banijay property.
“The Unstoppable Yellow Yeti,” a Banijay property. Banijay

Digital publisher, Bookwire GmbH, and Banijay Kids & Family have partnered to produce and distribute audiobook content based on a selection of the latter’s intellectual properties. 

Working with the Banijay Kids & Family team, Bookwire’s Paris office will produce immersive and engaging audio content, via its production solution, WAY (WeAudiobookYou), and distribute it to all listening platforms, from libraries to music-streaming platforms. Titles will include “When I Was Your Age,” “Street Football,” “Lolirock,” “The Unstoppable Yellow Yeti,” “Silverpoint” and “Totally Spies” and heritage series such as “The Ranch” and “Martin Mystery.”  

“We are delighted that Banijay Kids & Family has placed its trust in us,” says Anne-Laure Gonet, country manager, France, Bookwire. “Our services, including WAY production solution and Bookwire OS have become the global market standard over the last few years thanks to the great commitment of our team and consistent investments. Our ambition in France is to open up new audio opportunities for all publishers in the market. We offer a full 360° audio service from production and distribution, to marketing, therefore enabling each publisher to launch and distribute its own audio titles.” 

Set to be produced in French by early 2023, the audiobooks will be available in several languages and distributed worldwide by Bookwire. 

Related:Banijay Brands to Launch ‘MasterChef’ Range of Kitchen Cookware and Appliances

“We were looking for an experienced audiobook partner with a proven international distribution track record,” says Annick Bizet, new business and strategic alliances director, Banijay Kids & Family. “Bookwire understands our need for high-quality audiobook production, as well as our strong international ambition. We are thrilled to expand the popularity of our series in audiobook format and bring them to fans and new global audiences.” 

Read more about:

Banijay Group

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like