The 16th edition of Bologna Licensing Trade Fair/Kids forms an integral part of the Bologna Children’s Book Fair (BCBF), the trade fair for children’s publishing which celebrates its 60th edition this year. The event takes place March 6-9 at BolognaFiere, Bologna, Italy. 

BLTF/Kids also offers the third edition of the International Kids Licensing Days, three days of in-depth discussions with international players in the sector, on topical issues related to content for children and young adults, in hybrid digital and in-person modes. Other themes for the event include the metaverse, digital, publishing, animation, omnichannel retailing, sustainability and toys. 

Expected exhibitors include Rights & Brands, The Pokémon Company International, Sanrio, Paramount, NBCUniversal, Mattel, Banijay Kids and Family, De Agostini, DeA Planeta Entertainment, WildBrain CPLG, Mondo TV, Rai Com, Maurizio Distefano Licensing, TF1 Licensing, Starbright, Cicaboom, Sbabam, Pea&Promoplast, Clavis Publishing, Mediatoon, Cool Things, Viacom, Ets Licensing, Ema srl, Turner, Grani & Partners, Showlab, Bonus Marketing, Dynit, IMG Italia, Mediaset, Leoni, Musgummi and many others. 

The winners of the sixth edition of the Bologna Licensing Award, which rewards licensors/agencies, licensees and retailers at an international level, will also be announced during the event.