Bloom to Rep Happy Jackson

London-based licensing agency Bloom has been appointed as the U.K. representative for the British gifting and stationery brand Happy Jackson.

A collaboration between designers Giles Andreae and Heathe Flynn, the brand aims to bring a little bit more awesome to everyday life with big colors, playful words and fun patterns.

Bloom will now work to extend the brand into new categories including apparel,

accessories and homewares aimed at older girls.

“Happy Jackson is such a fun brand to work on,” says Libby Grant, director, Bloom. “With its already proven success in stationery, greeting cards and gifting, we are excited to be working with Giles and Heather on the next phase of licensing where we will see Pug take center stage in his very own collection.”

Bloom is showcasing the new Pugs Got Hugs style guide for potential licensees at Licensing Expo this week in Las Vegas, Nev.

“We are delighted to be working with Bloom on introducing Happy Jackson to the world of fashion,” said Andreae and Flynn. “Libby has clearly had enormous experience and success in this category, particularly with Hello Kitty and Mr Men, and we are confident that she can bring some of her magic to our little pug.”